Phone-Free Initiative: Environmental Signage & Visual Messaging

To support the launch of Milken’s phone-free initiative, I led the concept, design, and implementation of a branded signage campaign that reinforced the “why” behind the policy. I created a series of window clings mimicking an iPhone interface, with reimagined app icons featuring messages like “Your Presence Matters” and “Enjoy the Now,” paired with a playful plus sign—a twist on the delete icon—to promote connection and presence. The visual language helped drive a major cultural shift, encouraging a more focused and engaged campus experience.